Facebook and Instagram Advertising for Startups

Facebook and Instragram Advertising for Startups is part of the "Making Your Funnel Work" program by E-commercemanagers.com in close cooperation with Startupbootcamp.

https://e-commercemanagers.com/facebook-instagram-ads/

12. FACEBOOK CUSTOM AUDIENCES Facebook Custom Audiences are overall ways to connect with audiences who you already have some sort of connection with:  Website visitors (pixel)  List of telephone numbers of your customers (list)  E-mailadresses of your newsletter list (list)  App users (pixel / SDK)  Facebook users who engage with your content (audience)  GDPR wise you need an explicit opt-in from the user for the usage of the FCA pixel  Easiest way to implement the pixel is through Google Tag Manager © https://e-commercemanagers.com 12 Facebook & Instagram advertising
13. USE CASES CUSTOM AUDIENCES Website  Create lookalike audiences based on your website audience  Build specific audiences of people who visited specific parts of your website  Cart abandoned people  People who haven’t returned for X days App  Recently purchased  Used your app but haven’t returned recently  Recently opened your app Engagement  Instagram  Videos  Events  Forms  Canvas (Fullscreen experiences) Lists © https://e-commercemanagers.com 13 Facebook & Instagram advertising
14. FACEBOOK EVENT AND CONVERSION TRACKING You can also track other events through your tracking pixel (Custom Audiences), somewhat similar to Google Analytics (events and conversions).  Standard events (list with standard events)  Custom events  Custom conversions https://developers.facebook.com/docs/facebook-pixel/implementation © https://e-commercemanagers.com 14 Facebook & Instagram advertising
15. FACEBOOK CAMPAIGN GOALS © https://e-commercemanagers.com 15 Facebook & Instagram advertising Source: Wordstream
16. FACEBOOK CAMPAIGN GOALS / KPI’s © https://e-commercemanagers.com 16 Facebook & Instagram advertising Source: Wordstream
17. FACEBOOK CAMPAIGN GOALS © https://e-commercemanagers.com 17 Facebook & Instagram advertising Source: Merkle
18. FACEBOOK AD TYPES © https://e-commercemanagers.com 18 Facebook & Instagram advertising
19. FACEBOOK AD FORMATS Photo ad Video ad  Short Videos and GIFs  Vertical Videos  Instagram Stories  Video Carousels  Video Collections  In-stream Videos Stories ad Messenger ad Carousel ad (image and video) Slideshow ad (image only) Playables (app) © https://e-commercemanagers.com 19 Facebook & Instagram advertising Collection ad  Instant storefront  Instant form (leadform)  Instant storytelling  Instant lookbook (show users in ads)  Instant customer acquisiton https://www.facebook.com/business/ads/instant- experiences-ad-destination https://business.instagram.com/advertising/
20. FACEBOOK MESSENGER ADS © https://e-commercemanagers.com 20 Facebook & Instagram advertising
21. FACEBOOK LEAD ADS © https://e-commercemanagers.com 21 Facebook & Instagram advertising Source: Hootsuite
22. FACEBOOK DYNAMIC ADS © https://e-commercemanagers.com 22 Facebook & Instagram advertising Source: Wakeupdata
23. FACEBOOK CANVAS / INSTANT EXPERIENCE © https://e-commercemanagers.com 23 Facebook & Instagram advertising
24. FACEBOOK OFFER ADS  For local businesses / Instore: e-mail coupons or save bar code to Facebook account © https://e-commercemanagers.com 24 Facebook & Instagram advertising
25. FACEBOOK LOCAL AWARENESS ADS © https://e-commercemanagers.com 25 Facebook & Instagram advertising
26. FACEBOOK EVENT ADS © https://e-commercemanagers.com 26 Facebook & Instagram advertising
27. FACEBOOK PLACEMENTS On which channels does your advertisement appear? Default=all channels By choice  Facebook  Instagram  Messenger  Audience Network Other options  Device (desktop!)  WIFI connection  Skippable ads © https://e-commercemanagers.com 27 Facebook & Instagram advertising
28. FACEBOOK AD OPTIMZATION METRIC © https://e-commercemanagers.com 28 Facebook & Instagram advertising
29. FACEBOOK TARGETING (INCLUDE / EXCLUDE)  Custom audiences (website, lists, app, engagement)  Demographics (age, gender)  Location (country, states, provinces, cities/towns, zip codes and radius)  Languages  Relationship to your business (fans, friends of fans)  App usage (use your app, friends of app users)  Events (sign-up for event)  Interests (interest targeting list)  Education level  Relationship status  Job function  Behavior (online purchases, type of device, digital activities) © https://e-commercemanagers.com 29 Facebook & Instagram advertising