Facebook Ads vs. Google Ads – Which Converts Better for E-Comm?

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If you are trying to decide between Facebook Ads vs Google Ads for your e-comm paid media efforts then you are at the right video.

In this video I will break down the key differences of the channels as they relate to e-commerce sales and in which particular business scenarios you would want to prioritize Facebook ads vs. Google ads or vice versa.

[Time Stamps]
FB vs. Google: 00:023
Case Study: 03:35
Scenarios: 05:21
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Bonus: 10:51
Pop Quiz: 16:01

Which is better for e-comm?
In most cases you want to activate both channels, but if you are limited in budget and other resources it could be that you might have only activate on one channel until you start to generate enough revenue to scale up with other channels.

Facebook Ads/Social Ads:
• Affinity Driven
• High Scalability
• Creative strongly drives performance

Google AdWords/Search Ads:
• Intent Driven
• Limited Scale
• Creative impacts performance (not main driver)

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