Facebook Ads Scaling Methods #facebookads #ecommerce #shorts

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Scaling Facebook ads can be tricky as a business owner

Here I have explained 2 methods used to skyrocket your facebook ads

1. Vertical Scaling: Here you simply pump money into one ad set or campaign which is performing well for you, this is done by most business owners and yet is the most common way to scale

2. Horizontal Scaling: This is complete opposite of vertical scaling as we divide the money into Different ad sets and creatives to test out and reach a much wider audience. This method requires a huge amount of expertise in running facebook ads as this could result in a hugely successful campaign or just some more dollar in Zuck's pocket

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