Facebook Ads Campaign Budget Optimization (CBO) - Master it in 3min!

When Meta first launched Campaign Budget Optimization (CBO) —now called Advantage Campaign Budget—it seemed like a dream come true for advertisers!

Before CBO, media buyers had to manually allocate Facebook ad budgets for each ad set and constantly tweak them to optimize performance.

Now Meta does this automatically -- it shifts the budget from low-performing ad sets to high-performing ones throughout the day to maximize campaign performance.

Sounds great, right? But is it really that simple?

Here’s the thing:
Facebook’s algorithm favors the lowest-hanging fruit—which isn’t always the best choice for your campaign.

That’s why in this video, we’ll cover:

✅ When to use CBO and when to avoid it
✅ The biggest mistakes advertisers make with CBO
✅ How to structure your campaigns and develop core audiences
✅ Bonus tips for avoiding wasted Facebook Ad spend and scaling profitably

Have questions? Drop them in the comments—we’re happy to help!

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???? VIDEO CHAPTERS ????
00:00 Intro
00:10 What is CBO and How is it Different?
00:34 What is the Problem With CBO?
01:13 Don't Use CBO When...
01:23 When & How Do You Use CBO Effectively?
01:34 Step #1 Make Sure Your Ads Are Good Performers
01:51 Step #2 Develop Core Audiences
03:00 Outro

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