Facebook Ads 2024: ABO or CBO (Explained!)

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Hey! If you’re new to the channel, my name is Nick Theriot

I’ve been running Facebook ads since 2015 and have done over $50m in revenue for our clients. We work with various brands but the majority or e-commerce!

Facebook Ads 2024: ABO or CBO (Explained!)

In today's video, we'll be diving into the world of Facebook Ads in 2024 and discussing a critical, reoccurring question: ABO or CBO?

I'll share my personal recommendation on which ad campaign structure is the most effective for achieving your advertising goals.

With the ever-changing landscape of Facebook advertising, it's crucial to understand the benefits and drawbacks of both Ad Set Budget Optimization (ABO) and Campaign Budget Optimization (CBO).

Join me as I provide insights, tips, and my recommended approach to help you make informed decisions and maximize the success of your Facebook ad campaigns in 2024.

Let's explore the best strategy together and take your Facebook advertising to new heights!

#facebookads #facebookadvertising #facebookmarketing #facebookadstrategy #facebookadvertisement

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-Nick Theriot