Facebook Ad Strategy To Scale In Q1 2025

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Hey! If you’re new to the channel, my name is Nick Theriot

I’ve been running Facebook ads since 2015 and have done over $50m in revenue for our clients. We work with a variety of brands but the majority or e-commerce!


In today’s video, I share essential strategies to finish the year strong with Facebook ads. After the Black Friday and Cyber Monday rush, many brands experience a dip in performance. I explain how to manage this drop, review your Black Friday campaigns, and prepare for the next year with actionable insights. Learn how to optimize your ads for last-minute holiday shoppers and effectively transition into impactful New Year’s and Valentine’s Day campaigns.

Discover how to create gifting ads that appeal to last-minute shoppers and maintain strong performance up until the critical mid-December cutoff. I also discuss how to position your New Year’s campaigns around your customers’ goals for 2025, leveraging new products and fresh creative approaches to reengage audiences. Valentine’s Day strategies, including specific messaging for gifting, are also covered to help you prepare for the post-holiday season.

#Facebookads #facebookadvertising #facebookmarketing

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-Nick Theriot