Facebook Ad Strategies to Bulletproof Your Ad Account for Q4 | Marin Ištvanić | Ep. 363

Learn how to set up your Facebook ad account and campaigns. The Head of performance at Inspire agency Marin Ištvanić is here Friday, November 11th on Lunch with Norm for Episode 363 of the podcast. Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm

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Timestamps
0:00 Intro & Housekeeping
6:01 Who is Marin Ištvanić
10:59 Facebook is constantly changing
11:43 IOS 14.5 effect on Facebook Ads
14:56 Facebook ads are getting expensive
16:54 Important factors in building ad campaign**
20:34 How to set up an ad campaign**
25:30 Where to drive your ad traffic
27:42 Giveaway
30:43 Ad Strategies**
36:12 Sales dip before BF Sale
42:21 Advertising Tips**
43:47 Free courses/sites for Facebook ads
51:00 Advertising bundle sale
52:26 Facebook reels vs TikTok
1:00:12 Contact Marin
1:00:44 Wheel of Kelsey
1:04:17 Outro


More about Marin...
For the past 7 years, Marin has gone from freelancer contractor to head of performance at Inspire agency. He leads a boutique agency working with a handful of selected clients while providing service for paid social.
In the last 12 months, he spent over 30M on Facebook ads, today he’s going to share some of his go-to strategies and learnings as well as some additional tips and tricks to help you do the same.

Besides the agency, he’s a partner at a few in-house brands he helped scale and exit.
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GUEST LINKS
Website: http://inspiredigitalgroup.com
Twitter: https://twitter.com/IstvanicMarin
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About Lunch with Norm
Lunch With Norm is your resource for everything from amazon, to e-commerce, to digital marketing, to social media, all in the form of a Livestream podcast. Our aim is to arm the small business owner with the latest tools and advice from the experts that are making waves in the online space. Tune in to our Facebook page each week to have your questions answered live and on air. We want our listeners to walk away from each episode with actionable advice, you won’t get rich quick, but you will be able to take what you learn from this show and immediately apply it to your own business. Learn. Take action. Maximize your Business.

Who is the Beard Guy?
Norman Farrar is a serial entrepreneur who provides online marketing and managed eCommerce solutions for brands. He has worked with Fortune 500 companies such as Coca-Cola, Mercedes-Benz and 20th Century Fox. Since the early 1990s, Norman has focused on helping entrepreneurs optimize their operations and unlock their business’s potential.

When Norm isn’t traveling the world speaking at some of the largest e-commerce events or mentoring amazon sellers, he focuses his time on his four businesses. As if he wasn’t busy enough, Norm also hosts a weekly Live Show on Facebook and YouTube where he shares his thoughts on Amazon and E-Commerce with other Industry experts.

Norm’s new podcast I Know This Guy…. is now available for listeners. Norm hosts an interview podcast with compelling people from all walks of life, everyone has a story that the world needs to hear.

If you have any questions, feel free to post them in the comments.​
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Come back every Monday, Wednesday, and Friday at 12:00 pm for a regular scheduled "Lunch with Norm" where Norm sits down with Industry experts!​

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