Export talks #26 How to do a digital market study?

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In anticipation of the upcoming economic recovery, our export assistance service has put together a series of 30 webinars, which will take place from 19 November 2020 to the end of 2022. Our goal? To turn you into a seasoned exporter!

Our 26th workshop: How to do a digital market study?

The first step in exporting is to identify a new market for your product or service. Analyse your competitors, identify your target market and the opportunities. Conclude whether the niche is relevant or not, and whether it has commercial potential by region.
Today, the internet and e-commerce are gradually leading to a digital transformation of companies, which are obliged to learn to master a new field. To succeed in this transformation, SMEs, like large groups, rely on an understanding of search engines, customer relationship and customer journey management, and a certain mastery of social networks.
This webinar aims to introduce digital market research in a practical way to help new exporters.