Exploring Consumer Splintering: Finding your audience

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Among younger consumer groups there is a loss of the mainstream pop culture along with increase polarization and trend splintering. Extremes are favored making a brand strategy increasingly complex. This keynote is a snapshot into cultural intelligence using manifestations of emerging trends, their dichotomy and what they mean for future brand strategy.

Exploring Consumer Splintering: Finding your audience in fragmenting and shifting cultural environment with rapid technological innovation

Tea Thaning
Senior Consultant
Trendbüro

Shopware Community Day 2023: Merchant Day

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