Expert Media Buyers Know THIS About Facebook Ads (The Breakdown Effect)

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This is something that only expert media buyers know about Facebook Ads...

Facebook's video about the breakdown effect: https://www.facebook.com/business/m/sessionsforsuccess/short-video/breakthrough-video

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Hey friends, I’m Dara. I’ve been in the marketing biz for over 6 years. I’ve worked in-house for a travel startup, launched several e-commerce brands, and worked agency-side on creative & paid social teams. Before that I dreamed of being a life-long humanitarian: I started my career abroad (lived in West Africa, India, AND Egypt!) and came back to my sort-of native New York City where I started (and flunked) my own business. Now I’m a Director of Paid Social at a fully-remote advertising agency. I’m probably living in an Airbnb right now :)

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