Experience matters: how consumer behaviour has changed in 2020

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As 2020 draws to a close, Xandr, in partnership with The Drum have created a short series featuring insights from Mindshare and Capgemini as well as consumer opinions to delve deep into three key ways consumer behaviour has permanently changed as a result of the pandemic. The third video in our COVID trend-led series assesses how brand experiences have had to adapt during the pandemic.

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