Expanding into Foreign Markets - The Faces of Business

In this, The Faces of Business episode, Andrew Cooper, Head of Sales and Marketing, Global E-commerce Experts Ltd., talks about Expanding into Foreign Markets and solutions for product-based firms looking to break into international markets.

Andrew has been in sales for over two decades. He specializes in consultative selling and is equally competent in marketing. He has spent the last ten years taking a particular interest in ecommerce. During this time, Andrew has observed the patterns of Amazon, e-Bay, and Alibaba. This helped to prepare him for this role at GEE.

GEE is a UK-based international ecommerce consultancy that works with US-based ecommerce sellers to overcome expansion-related issues, like VAT obligation, custom clearance, and logistics. It helps them establish their businesses in the UK and the EU.

Similarly, Andrew departs very valuable tips for potential vendors who are looking forward to expanding into foreign markets. "Absolutely consider what your plans are for Europe." He suggests that manufacturers tailor their products to the target country. For example, a product designed for sunny countries like France and Spain cannot work in the UK.

"Also, your shipping terms and customs clearance is important" because some countries take months to get VAT.

Moreover, like the "Amazonians army," vendors must learn to use software to enlist their companies in the local markets. Helium 10 is always good for data backup. Jungle Scout is good for investigation. A deep insight into FBA products can help many manufacturers to understand the needs of EU consumers. All of this is meant for making an informed decision.

Andrew shares his profound vision of Amazon's performance in Europe. The ecommerce giant is almost pretty nonexistent in the Netherlands. Likewise, its share is tiny in Paris. Germany, however, is the biggest lucrative market for Amazonian vendors. The guest advises the business owners to think out of the box to promote and sell their products in foreign markets.

Before wrapping up the discussion, Andrew speaks to the US manufacturers. A successful transition is favored by bold decisions and confident measures. "Of course, there's a lot of nervousness about going to another country," he continues, "speak to the right people." He cordially invites the interested vendors to have a chat. "You can have just as massive, much success in Europe as you can in the US."

The conversation ends with Damon thanking Andrew for his time.

Our Guest
Andrew Cooper

Andrew has been in sales for over two decades. He specializes in consultative selling and is equally competent in marketing. He has spent the last ten years taking a particular interest in ecommerce. During this time, Andrew has observed the patterns of Amazon, e-Bay, and Alibaba. This helped to prepare him for this role at GEE.

GEE is a UK-based international ecommerce consultancy that works with US-based ecommerce sellers to overcome expansion-related issues, like VAT obligation, custom clearance, and logistics. It helps them establish their businesses in the UK and the EU.

In his role as the Head of Sales and Marketing with GEE, he helps ecommerce sellers find the resources they need with sales, marketing, and other related matters to cover their end-to-end needs when expanding their markets into the UK and Europe.

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