Examples of Micro-interactions in ecommerce

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One of the most interesting ecommerce UX design trends has evolved from just being a buzzword to an increasingly important part of the shopping experience: Micro-interactions.

Micro-interactions are small interactions in applications that support the user by giving visual feedback and displaying changes more clearly.

Basically they are minute animations that turn bland, mundane actions into delightful, memorable moments. They can be associated with triggers such as swiping, scrolling, clicking, hovering, pull-to-refresh, volume adjust, and many other user actions.

Micro-interactions is currently transforming the ecommerce UX game, pushing more content and functionalities from static to dynamic. Online businesses are catching on quickly to implement such features, and are now becoming an essential part of great websites.

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