Evolution of eCommerce | The Loop Marketing Podcast S1:E3

In this episode of The Loop Marketing Podcast, Coegi's media experts discuss the ins and outs of a strong e-commerce strategy.  Learn how to meet changing consumer demands and how to implement an omnichannel marketing strategy that drives product sales. 

Q&A:
What’s driving the growth of ecommerce and how are brands capitalizing on it? 
 
How can brands take a strategic, audience-first approach to ecommerce? 

How do you achieve personalization well and at scale?

What brands are doing e-commerce advertising well? 

What are the best marketing tactics to drive e-commerce results? 

How will the e-commerce marketing landscape evolve over the next 5 years? 

Tune in to learn how to excel at e-commerce with Coegi's President - Sean Cotton, Senior Account Strategy Director  - Monica Herschelman, and Director of Marketing - Elise Stieferman. 

Additional Resources

The CPG Digital Marketing Playbook: https://coegipartners.com/the-cpg-digital-marketing-playbook/
How to Drive D2C Sales with Digital Marketing Blog: https://coegipartners.com/how-to-drive-d2c-sales-with-digital-marketing/
How to Drive Full-Funnel Advertising Results with Amazon: https://coegipartners.com/how-to-drive-full-funnel-advertising-results-with-amazon/


For audio only, subscribe to The Loop Marketing Podcast on all streaming services or listen here: https://coegipartners.com/the-loop-marketing-podcast/

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About Coegi

Coegi is a performance-driven marketing agency for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.

Learn how Coegi can work with your brand or agency: https://coegipartners.com/approach/

Read more on our blog: https://coegipartners.com/thoughtspace/

Follow @CoegiPartners:
LinkedIn: https://www.linkedin.com/company/coeg...
Facebook: https://www.facebook.com/coegipartners/
Instagram: https://www.instagram.com/coegipartners/
Follow Elise: https://www.linkedin.com/in/c-elise-watson/
Follow Sean: https://www.linkedin.com/in/seancotton/
Follow Monica: https://www.linkedin.com/in/monicaherschelman/

Chapters:
0:00-0:20 Intro
0:21-2:44  Changes in Consumer Behavior 
2:45-6:22  Audience-First eCommerce Strategy 
6:23-9:13  Personalization and Authenticity 
9:14-12:51 What Brands are Doing eCommerce Well?
12:52-14:14  Tactics to Drive eCommerce Sales
14:15-16:09 Future Predictions
16:10-16:44 Outro