Everything You Need To Know About Advantage+ Shopping on Facebook

Everything you need to know about Advantage+ Shopping campaigns on Facebook ads. In this video, we'll go over what advantage+. shopping is, how to set up advantage+ shopping, why i'm so excited about advantage+, shopping, and some advantage+ shopping best practices!

As a media buyer with over 7 figures in monthly ad spend for both disruptors and household names alike, I'll share my experience from early beta-testing advantage plus shopping on facebook ads.
This is Facebook’s first major product rollout since iOS14.
Advantage+ Shopping is a completely new campaign type and algorithm that basically just combines all Facebook e-commerce best practices and everything we already know works post-iOS14 in 1 new clean campaign structure.

Key Highlights:
- ✨ New Algorithm ✨ 1st major product release since iOS14
- One ad set max per Advantage+ Shopping campaign
----- Broad targeting only
----- Automatic Placements (advantage+ placements)
----- Highest volume bidding strategy
----- No exclusions allowed
- Allows you to dictate existing customer base (account-level)
----- Option to set an existing customer budget cap
----- Breakdown performance by new vs. existing customers
- Upload up to 150 ads at once
----- Utilize catalog-objective DPAs alongside regular statics/videos within the same ad set

Why Is Advantage+ Shopping So Good
* New algorithm was built with signal loss in mind so it’s built for a post-iOS14 world and thus it helps you reach net new audiences that you might not have been able to reach as effectively with your old setup
* Advantage+ Shopping leads to cheaper costs and more stability through consolidation, broad targeting, and automatic placements
* Less creative fatigue and a more personalized user journey by allowing you to upload up to 150 ads at once while giving you the ability to utilize both catalog-objective dynamic product ads alongside regular statics and videos within the same ad set
AND ALL OF THIS LEADS TO BETTER PERFORMANCE

Facebook found that Advantage+ Shopping campaigns led to 17% lower CPAs and 32% higher ROAS.

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ABOUT ME:

Hey! My name is Roy and I profitably manage over 7 figures in direct response monthly ad spend for my clients on Facebook Ads for both disruptors and household names alike. On this channel I'll be teaching you guys how to create, manage, optimize, and scale ads on Facebook and Instagram. I'd love for you to join the channel by subscribing and hitting that notification bell.

If there's anything specific you'd like me to cover, please don't hesitate to leave a comment and reach out.

Thanks for watching, truly do appreciate you!

Chapters:
0:00 Introduction
0:20 What Is Advantage+ Shopping?
3:08 Why Should You Care About Advantage+ Shopping?
3:43 Forced Broad Targeting Is Actually A Good Thing
6:24 Consolidation Is Key Post-iOS14
7:39 Avoid Creative Fatigue At Scale With Advantage+ Shopping
8:46 Recap: Why Is Advantage+ Shopping So Good?
9:28 Results From Testing Advantage+ Shopping on Facebook Ads
10:10 How to Set Up Advantage+ Shopping Campaign in Facebook Ads
12:30 Best Attribution Setting For Advantage+ Shopping Campaigns on Facebook
13:03 Import Ads Into Advantage+ Shopping Campaigns
13:36 How To Analyze Performance on Advantage+ Shopping Campaigns in Facebook Ads (Audience Type Breakdown)
14:13 Advantage+ Shopping Best Practices To Keep In Mind
15:20 Outro

#facebookads #advantageshopping #advantageplusshopping

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