Etsy Content Marketing Case Study: How This E-Commerce Company Built a Unique Brand Identity

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Etsy, the once small-scale virtual storefront, became one of the largest e-commerce marketplaces in the world with 93.9 million users. And their exceptional content marketing strategy was a key factor in their remarkable success.

In this video, we explore the different content marketing strategies they leveraged to establish their brand identity -

- Community building through Etsy Forum and Etsy Teams
- Etsy Journal
- Etsy’s unique approach to SEO
- Seller Handbook
- Etsy on social media
- Building a human connection through e-commerce advertising
- Making the most of influencer marketing
- Etsy Affiliate Program

Read the complete content marketing case study on the Narrato blog - https://narrato.io/blog/etsy-content-marketing-case-study-how-this-e-commerce-company-built-a-unique-brand-identity/

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Catégories
E commerce Divers
Mots-clés
e-commerce marketing, ecommerce digital marketing, Etsy content marketing strategy

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