Episode 97 - Ups and Downs of Selling an FBA Business to an Aggregator with Chris Shipferling

In this episode of Firing The Man Podcast, we have the pleasure of talking with Chris Shipferling. Chris is a Managing Partner at Global Wired Advisors, a leading Digital Investment Bank focused on optimizing the business sale process. The approach of the Global Wired Advisors combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset. In this episode, Chris will help us navigate the exciting but intricate puzzle of selling FBA businesses to aggregators.

Listen to Chris and learn from an ecommerce superstar!

[00:01 – 06:43] Opening Segment

Let’s get to know Chris Shipferling
He shares his journey to ecommerce
How he learned Amazon’s Seller Central

[06:44 – 16:56] What Aggregators Do in Ecommerce

Chris talks about the moment when he finally fired the man
What does an aggregator do?
It’s a good time to be a seller now
Chris explains

[16:57 – 26:02] Impacts of COVID-19 to Ecommerce

Impacts of COVID-19 to the ecommerce industry
The positive impact of COVID-19 to ecommerce
This is what will happen if you have the wrong intermediary
Want some Amazon refunds? Check out Getida
Promo code: FTM400

[26:03 – 36:48] The Ins and Outs of Earnouts

Chris talks about “portfolio softness”
What to do when you are approached by an aggregator
The protections you can build for an earnout

[36:49 – 45:55] Aggregators vs. Private Equity

The difference of the aggregator model to private equity
Chris tells us why you should talk to an intermediary
Here’s the main reason you should professionalize your business now

[45:56 – 49:17] Closing Segment

Know more about Chris in the Fire Round!
Connect with Chris
Links below
Final words

Tweetable Quotes:

“It’s actually much scarier when you look back at it and way higher risk when you can’t control your own destiny.” – Chris Shipferling

“We wanna talk to sellers and help them get educated on what it’s like to really take their business seriously to a good process.” – Chris Shipferling

Resources mentioned

Wayfair
Evenflo
Amazon’s Seller Central
Kevin King
Thrasio
Walmart
Book: Good to Great

Email chris@globalwiredadvisors.com to connect with Chris or follow him on LinkedIn. Visit Global Wired Advisors to optimize your business sale process.

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