Ep 52: How to Use Pinterest as Your Secret Marketing Engine with Sandra Kokotovic

Is Pinterest still relevant for businesses today? Absolutely! Not only is it still relevant, but you could be missing out on a key marketing strategy if you're not utilizing Pinterest for your brand. In this episode of The Real Women Real Business Podcast, host Shauna Lynn sits down with Sandra Kokotovic, co-founder and Creative Director at Snap Advantage, to dive into how Pinterest is more than just a place for DIY inspiration - it’s a powerful search engine that can drive real traffic, leads, and revenue. Sandra shares expert insights on how businesses can leverage Pinterest to reach their ideal audience, boost visibility, and turn casual browsers into loyal customers.

From debunking common misconceptions to breaking down exactly how to create content that converts, this conversation is packed with actionable strategies. Whether you're a service provider, an e-commerce brand, or just looking to expand your marketing reach, this episode will give you the clarity and motivation to start using Pinterest as a serious business tool. Tune in and start rethinking how you market online!

Timestamps:
{00:02} - Introduction - Shauna Lynn introduces Sandra.
{00:57} - Meet Sandra - Sandra shares her background.
{12:15} - Pinterest Myths - Common misconceptions debunked.
{25:40} - Strategy - Using Pinterest for business growth.
{45:10} - Final Insights - Key takeaways and next steps.

Resources:
- Set up a free Introductory Business Planning Session with Shauna Lynn: AboutShaunaLynn.com/plan
- Learn more about the show: AboutShaunaLynn.com/podcast
- Check out Answer The Public: Answethepublic.com
- Learn More About Neil Patel: https://neilpatel.com/

Snap Advantage
- Book a Call with Sandra: https://snapadvantage.com/
- Follow Sandra on Facebook: https://www.facebook.com/sandrakokotovicmarketing
- Follow Sandra on Instagram: @sandrakokotovic
- Follow Sandra on YouTube: https://www.youtube.com/@sandrakokotovic
- Follow Sandra on Linkedin: https://www.linkedin.com/in/sandrastepan/?originalSubdomain=ca

About Sandra Kokotovic:
Sandra Kokotovic is a seasoned Fractional CMO with deep expertise in scaling biohacking and wellness brands. Since co-founding SnapAdvantage in 2016, she has pioneered marketing systems that go beyond traditional advertising, focusing on sustainable growth through strategic digital marketing, influencer partnerships, high-converting email marketing, and robust funnel systems.

Her leadership has propelled SnapAdvantage to become a preferred agency for Upgrade Labs (biohacking/human upgrade centers), founded by Dave Asprey. This partnership highlights her capability to align cutting-edge biohacking services with effective market strategies that resonate within the wellness industry.

Sandra’s core competencies include advanced email and text marketing strategies, social media marketing, and leveraging high-impact content creators to boost brand visibility and conversion. Her approach is
analytical yet creative, ensuring that each campaign is data-driven and tailored to the unique dynamics of the target audience. As a trusted authority in digital marketing for wellness, Sandra’s strategies don’t just aim to meet KPIs—they redefine them, setting new benchmarks for biohacking and wellness sector success. Her work consistently delivers measurable results, establishing her as a marketing and wellness innovation leader.