EP 30 - Valentin Radu - Founder and CEO of OmniConvert - I Could Not Afford To Buy a Pretzel

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eCommerce UnderCover was joined by Valentin Radu, the Founder, and CEO of OmniConvert. Omniconvert is a growth enabler for mid-size DTC eCommerce & retail companies looking to increase customer lifetime value and decrease customer acquisition costs.

Valentin knows his stuff…and had a killer set up with a great mic, multiple cameras, a camera-switcher, and an awesome studio. He also has years of experience and cares about helping others improve their businesses.

Some of the topics we covered with Valentin:

- Growing up poor under communism in Bucharest, Romania
- Why his father was against entrepreneurship
- Built a company that sold car insurance online
- CLC vs CAC, the North Star for eCommerce Businesses
- Understanding the eCommerce growth formula
- The (changing) mentality of an eCommerce entrepreneur
- Marketplaces vs stand-alone eCommerce shops
- Amazon consolidators - Do they really know more than the rest of us about how to scale these businesses?
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E commerce Amazon

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