Ep 12: Can PIM/PXM Optimization Boost Conversions for Brands? Ft. Carla El Gawly

????️ In this exciting 12th episode, our host Shreshta sits down with Carla El Gawly, Global Head of Digital Shelf Solutions at ICP, to dive deep into the evolving landscape of digital shelf management, PIM/PXM solutions, and product content optimization.

In today’s fast-paced e-commerce world, brands often believe that investing in the right technology will automatically solve their digital shelf challenges. But is tech alone enough? Carla breaks down the four key pillars; technology, process, data, and people, that brands must integrate to truly optimize their product content and digital shelf presence.

???? What You’ll Learn in This Episode:
✅ Carla’s career journey: From tech to strategy in digital commerce
✅ Why technology alone isn’t enough for digital shelf success
✅ How brands can assess their digital shelf maturity and where to improve
✅ The importance of regional adaptation when expanding to new markets
✅ The role of retailers vs. brands in controlling product content
✅ Why attention precedes conversion and how to optimize product pages
✅ The key KPIs for digital shelf measurement and growth
✅ Carla’s one-word advice for brand manufacturers in 2025

Here is the link to Carla's latest white paper on PIM/PXM strategies: https://bit.ly/41b8kkZ where she discusses in detail on who really owns PIM/PXM program?

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Connect with our guest and host on LinkedIn here:

????Carla El Gawly: https://www.linkedin.com/in/carlaelgawly/?originalSubdomain=uk

????Shreshta Joy (Host): https://www.linkedin.com/in/shreshta-joy/

#DigitalShelf #Ecommerce #RetailMedia #AmazonOptimization #PIM #PXM #ProductContent #BrandSuccess