Ep. 10: Amazon Strategies with Will Haire from BellaVix

In episode 10 of The eCom Growth Show, host Danan Coleman dives deep into Amazon and eCommerce strategies with Will Haire, co-founder of BellaVix. With over 12 years of experience in marketplace management, Will shares actionable tactics to navigate slow sales periods, optimize pricing strategies, increase average order value, and leverage external traffic. Discover expert insights on Amazon programs like Buy With Prime and MCF, and how to maximize seasonal opportunities for your brand.

???? Learn more about BellaVix: https://www.bellavix.com/
???? Connect with Will Haire: https://www.linkedin.com/in/willhaire/

???? Topics covered:
-General strategy for tackling seasonal slowdowns
-Advertising and promotional tactics
-Inventory and pricing insights
-Driving off-Amazon traffic effectively
-Leveraging Amazon marketplace programs

⏱ Timestamps
0:00 - Welcome to The eCom Growth Show with Danan Coleman
0:18 - Guest Introduction: Will Haire from BellaVix
1:36 - Topics Overview: Strategies, Advertising, Inventory, and More
2:05 - Understanding Seasonal Slowdowns and Competitor Analysis
3:38 - Proven Strategies to Maintain Momentum During Off-Seasons
6:00 - Tools for Monitoring Sales Trends and Forecasting Slow Periods
9:22 - Pinterest Ads for eCommerce: Insights from Danan’s Experience
12:20 - Leveraging Seasonal Promotions and Lightning Deals
16:15 - Pricing Strategies: Balancing Margins and Sales Volume
23:29 - Increasing Average Order Value with Bundles and Packaging
28:26 - Optimizing Listings for Conversion with Data-Driven Tools
35:11 - Importance of Main Images and Split Testing for Listings
40:16 - Driving External Traffic: Challenges and Best Practices
49:10 - Amazon Marketplace Programs: Buy With Prime and MCF
54:55 - Bellavix Services and How to Connect with Will

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