Ep 06 | E-commerce growth with Google ads in 2023 | The Markademics Podcast

Ep 06 | E-commerce growth with Google ads in 2023 ft. Brice Josselin | The MarkademEp 06 | E-commerce growth with Google ads in 2023 ft. Brice Josselin | The Markademics Podcast

Brice Josselin is a French digital marketing manager with more than 10 years of experience in digital marketing. He is currently leading the Google Ads Team at Mentor Marketing Agency, situated in Nice, France. He drives sales for e-commerces stores of different sizes in France and worldwide.

In this episode, Brice and Viktor will talk more about the advantages of Google Ads, how Performance Max works, the French e-commerce market, the mindset of the French customer, and strategies for effective Youtube ads.

The host of the Markademics podcast is Viktor Stoilov - an advertising strategist, Founder & CEO of Markademics, and co-founder of a 7-figure e-commerce store.

The Markademics podcast - where the world's leading e-commerce experts share some of their most valuable lessons with everyone.
The podcast’s goal is to give the spotlight to specialists in the marketing industry who make great things happen and provide a place for them to share their experience and knowledge. We explore many different topics such as general marketing, advertising, supply, and logistics.

Follow Brice on LinkedIn: https://www.linkedin.com/in/bricejosselin/


Follow Viktor on Instagram: https://www.instagram.com/viktor.stoilov.official/
Facebook: https://www.facebook.com/ViktorStoilovOfficial/
LinkedIn:https://www.linkedin.com/in/viktor-stoilov/

Follow Markademics on Instagram: https://www.instagram.com/markademics/


We’ve recorded episodes with Alex Fedotoff, Matt Patoli, Carl Weische, and Sebastian Szalinski. You can check them out in this playlist - https://youtube.com/playlist?list=PLmnrhAo_DTThJSzUIC4V9GFEzKLOdFQnj

Markademics - an E-commerce agency specializing in performance marketing for D2C brands.
✅ Over $3 million in invested Ad spend on Facebook alone
✅ Managed the ads or consulted 100+ brands in 15+ markets.
✅ We don't work with everyone but when we do - we deliver results. an e-commerce advertising agency. If you want to work with us, visit our website and book a call: https://markademics.com/

Thank you for listening to the podcast! More episodes to come!


Timestamps:
0:00 Introduction
1:04 Brice Josselin
2:53 Biggest Changes for Google ads for e-commerce stores
6:30 Do brands recognize Google Ads advantage
7:35 Performace Max
9:50 What is important for Performance Max
11:50 Who needs Google Ads
13:40 Bad fit client/Nightmare clients
14:30 French Approach to Google Ads
16:00 France vs. the rest of the World e-commerce
17:50 French market
23:45 Entering the french market
27:40 performance max breakdown
29:30 Anything else than Performance Max -Search DSA
31:04 Do Youtube ads work?
33:30 Youtube ads strategies
37:20 Google Ads Information Sources
40:10 Do’s and Don’ts on Google Ads
41:50 Outro