Ep 05 | E-commerce product-market fit disasters | The Markademics Podcast

Ep 05 | E-commerce product-market fit disasters | The Markademics Podcast

Jem Bourouh is a 24 years old serial entrepreneur from Germany. With his Google Ads agency Adcubator, Jem and his team have spent more than $318M profitably. After being in the DTC space for more than 4 years, he's decided to not only bootstrap his own e-commerce brands but also to invest and acquire other businesses such as marketing agencies and e-commerce brands.

In this episode, Jem and Viktor will talk more about the principles of starting a new product, venture capital for e-commerce stores, differences in the market around the world, common mistakes in raising capital, and about creating and operating systems in your business.

The host of the Markademics podcast is Viktor Stoilov - an advertising strategist, Founder & CEO of Markademics, and co-founder of a 7-figure e-commerce store.

The Markademics podcast - where the world's leading e-commerce experts share some of their most valuable lessons with everyone.
The podcast’s goal is to give the spotlight to specialists in the marketing industry who make great things happen and provide a place for them to share their experience and knowledge. We explore many different topics such as general marketing, advertising, supply, and logistics.

Follow Jem on Instagram: https://www.instagram.com/jembourouh/
Youtube: https://www.youtube.com/channel/UCgDwqtlO4_4JUMALqhG7agA
LinkedIn: https://www.linkedin.com/in/jem-bourouhz
Twitter: https://twitter.com/JemBourouhDE


Follow Viktor on Instagram: https://www.instagram.com/viktor.stoilov.official/
Facebook: https://www.facebook.com/ViktorStoilovOfficial/
LinkedIn:https://www.linkedin.com/in/viktor-stoilov/

Follow Markademics on Instagram: https://www.instagram.com/markademics/


We’ve recorded episodes with Alex Fedotoff, Matt Patoli, Carl Weische, and Sebastian Szalinski. You can check them out in this playlist - https://youtube.com/playlist?list=PLmnrhAo_DTThJSzUIC4V9GFEzKLOdFQnj

Markademics - an E-commerce agency specializing in performance marketing for D2C brands.
✅ Over $3 million in invested Ad spend on Facebook alone
✅ Managed the ads or consulted 100+ brands in 15+ markets.
✅ We don't work with everyone but when we do - we deliver results. an e-commerce advertising agency. If you want to work with us, visit our website and book a call: https://markademics.com/

Thank you for listening to the podcast! More episodes to come!


Timestamps:
0:00 Introduction
3:30 Product-Market fit
4:45 Common mistakes in product-market-fit
7:15 Principles of starting a new e-commerce product
8:37 Great example of a business
11:15 Mistakes to avoid
14:22 Venture capital e-commerce business mistakes
17:50 Should you look for a venture capital
19:10 Mistakes in raising capital
22:40 Markets around the world
23:40 What path should you take?
26:27 Europe vs USA
32:30 Entering a new country
33:50 What’s stopping your e-commerce growth?
38:04 Dying Product to a profitable business
38:54 Sell the benefits, not the features
42:50 Systems vs People
44:20 Valuable tools
46:40 Operate and Scale systems
50:22 Great marketing people to follow
51:45 Favourite sources of information
53:00 Favourite books
55:05 The problem with agencies
59:50 Future of the Industry