Ep 02: Jennifer Alexander, E-Commerce & Digital Consultant - Age of Choice and Personalization

Welcome to another episode of MetricsCart’s Digital Shelf Insider Podcast! In this episode, we are joined by Jennifer Alexander, an E-Commerce and Digital Consultant with 20+ years of experience working with various CPG brands. Jennie discusses the evolution of e-commerce, emphasizing the integration of digital and physical retail to meet modern shopper expectations. She highlights the importance of personalization, consumer choice, and leveraging tools like ratings and reviews to optimize strategies. Jennie also stresses the need for tactical planning during peak seasons and adapting to shifting generational behaviors.

What You’ll Learn:
???? Omni-Channel Evolution: How post-COVID shopping habits demand seamless integration of digital and physical retail experiences.
???? Holiday Readiness: Tactical planning for inventory, promotions, and real-time sales adjustments to navigate the busiest season of the year.
???? Digital Shelf Optimization: The role of ratings and reviews in improving product listings, supply chains, and customer service.
???? Personalization and Loyalty: How recognizing and rewarding customers leads to better engagement and repeat purchases.
???? Actionable Shopper Trends: Managing price sensitivity and strategic discounting while maintaining profitability and leveraging marquee products.
???? Future Shopper Expectations: Adapting to digitally savvy generations that expect personalization and innovation in their e-commerce experiences.

Whether you're an established brand or just starting in the digital commerce world, this episode is packed with insights to drive your strategy forward.

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Website: https://metricscart.com/
Spotify: https://open.spotify.com/show/67mGUrNEoXHcaa2mxB5Hub
Apple Podcast: https://podcasts.apple.com/us/podcast/digital-shelf-insider/id1782044466
LinkedIn: https://www.linkedin.com/company/metricscart
Newsletter: https://www.linkedin.com/newsletters/e-commerce-bulletin-7205793186244354048
Pinterest: https://mx.pinterest.com/metricscart/

Connect with our guest and host on LinkedIn here:
Jennifer Alexander: https://www.linkedin.com/in/jenniferralexander
Shreshta Joy (Host): https://www.linkedin.com/in/shreshta-joy/