Entrepreneur shifts from broadcasting live sports to streaming funerals

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When the owner of a sports television broadcast company saw his core business vanish during the pandemic, he never dreamed his lifeline would be death. George Birnbaum the entrepreneur behind Gemstone Media shares his story to adapt, shift and succeed with CNBC's Andrea Day. For access to live and exclusive video from CNBC subscribe to CNBC PRO: https://cnb.cx/2NGeIvi

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