Entrepreneur’s Journey Series: Growth hacking for start-ups

Ready to learn about growth hacking? Start your business by putting strategies in place to fuel growth as quickly as possible on a small budget.

Hear from growth hacker specialist Joseph Fitzgibbon, founder of Growth & Company, and Franky Athill, Chief Growth Officer at Mindful Chef. They’ll be sharing advice for devising and implementing a process that involves a mix of marketing, development, design, engineering, data, and analytics instead of following conventional processes.

In this session you will get an introduction to:

Growth marketing [06:10]

What unit economics are [09:50]

How to calculate them [10:37]

How to reduce CAC (Cost of Acquiring a Customer) [36:11]

How to increase LTV (Lifetime Value) [01:00:35]

This talk is part of the Entrepreneur's Journey series hosted by the Institute of Entrepreneurship and Private Capital at London Business School. The programme is uniquely formulated to take student would-be entrepreneurs through every stage of the journey – from deciding whether to pursue an entrepreneurial career path, to the implementation of their aspirations and subsequently taking their business to the next level.

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