Enhancing The Customer Experience | Brenda Ruby | Ep. 99

Customer experience... How to enhance? Ecom Queen and business coach Brenda Ruby is here to answer e-commerce marketing questions. Brenda is going to share with us some tips in enhancing the customer experience! Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm .

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Timestamps
0:00 Intro
2:52 Welcome Branda Ruby
4:20 Snow Kit Giveaway and Ecom/Branding Consultation
7:03 Enhancing the Customer Experience
8:01 Adding Value and Buying from the Competitors
10:05 Working with Influencers Strategy
27:18 Making claims about your product on Amazon
38:00 Micro-influencers cost

Brenda went on to graduate from Arizona State University debt-free in just 3 years from the business school and landed what she taught was her dream job; the biggest accountant firm in the world, Deloitte. She soon realized that was not the path she envisioned for herself and went on to work for a local marketing agency where she found a deeper passion for helping entrepreneurs with marketing. A new venture came along where her passion for startups and building an everlasting brand started.

Brenda was part of the initiation of Snow; a premium line of oral care products where she helped grow it from $0 to a 9 figure multimillion-dollar e-commerce brand in just 4 years as the COO. She learned how to grow multiple teams, developed award-winning products, lead partnerships with A-list celebrities like the Kardashians and helped launch the products in major retailers like Target and Neiman Marcus. She since then stepped down as COO and now serves as partner and advisor to Snow. Brenda has ventured out on her own to consult the next big startups in e-commerce and helps other brands with branding from a genuine passion for business and people.

About Lunch with Norm
Lunch With Norm is your resource for everything from amazon, to e-commerce, to digital marketing, to social media, all in the form of a Livestream podcast. Our aim is to arm the small business owner with the latest tools and advice from the experts that are making waves in the online space. Tune in to our Facebook page each week to have your questions answered live and on air. We want our listeners to walk away from each episode with actionable advice, you won’t get rich quick, but you will be able to take what you learn from this show and immediately apply it to your own business. Learn. Take action. Maximize your Business.

Who is the Beard Guy?
Norman Farrar is a serial entrepreneur who provides online marketing and managed eCommerce solutions for brands. He has worked with Fortune 500 companies such as Coca-Cola, Mercedes-Benz and 20th Century Fox. Since the early 1990s, Norman has focused on helping entrepreneurs optimize their operations and unlock their business’s potential.

When Norm isn’t traveling the world speaking at some of the largest e-commerce events or mentoring amazon sellers, he focuses his time on his four businesses. As if he wasn’t busy enough, Norm also hosts a weekly Live Show on Facebook and YouTube where he shares his thoughts on Amazon and E-Commerce with other Industry experts.

Norm’s new podcast I Know This Guy…. is now available for listeners. Norm hosts an interview podcast with compelling people from all walks of life, everyone has a story that the world needs to hear.

If you have any questions, feel free to post them in the comments.​
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Come back every Monday, Wednesday, and Friday at 12:00 pm for a regular scheduled "Lunch with Norm" where Norm sits down with Industry experts!​

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#CustomerExperience #EcommerceMarketing #BrendaRuby