Enhance your eCommerce with GA4: everything you need to know ahead of 1 July 2023 / Ian Lewis

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In this episode of eCommerce Growth Online, Ian Lewis, Analytics Director at Launch, provides an overview of the changes and benefits that Google Analytics 4 (GA4) will bring to eCommerce businesses.

He discusses the importance of setting up GA4 for eCommerce tracking and shares tips on how to use its features to gain deeper insights into customer behaviour.

If you're an eCommerce business owner or marketer, this video is a must-watch to learn how GA4 can help you take your business to the next level.
Catégories
E commerce Divers
Mots-clés
segmentify, ga4 setup, ga4 tutorial

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