EngageMint 2022: RoAS and Retention The Marketing Mix Evolution

Sachin Uppal, Co-founder at Fanvideo, shares the difference between Fans vs Fanatics, how can one identify, engage, amplify positive fanaticism & create deep personalization with AI.

About the speaker:
Sachin is the Co-founder at FanVideo.co. He has over 15 years of hands-on marketing and product experience across Customer Acquisition, Retention, Product, Analytics, and Brand Management. He has worked with organizations such as Convosight.com, Babydestination, RummyCircle, My11Circle, Ultimate Games, Naseba, National Instruments, Wipro HealthCare, and Wipro Technologies.

You can find him here: https://www.linkedin.com/in/sachinu/?originalSubdomain=in
Find his deck here: https://www.slideshare.net/webengage/engagemint-2022-roas-and-retention-the-marketing-mix-evolution
(This deck has been created & presented by Sachin Uppal)

About EngageMint:
Hosted with love by WebEngage, EngageMint is a platform that brings together marketers and product managers from across Asia, passionate about one thing - giving their customers the ‘aha’ experiences they deserve. At EngageMint, we strongly believe that by equipping professionals with the right strategies, we can initiate a massive shift in the way businesses think about growth, product experiences, customer retention, and everything else in between.

All our sessions are hand-curated and deep-dive into each aspect of user engagement and retention. So all you have to do is take notes and implement these learnings as soon as you get back to work! More details: https://webengage.com/engagemint/

WebEngage is a new age Retention Operating System, a single suite for marketers to store user data, provide actionable insights, orchestrate omnichannel campaigns by leveraging user insights to provide a hyper-personalized end-user experience.

The platform helps brands drive more revenue from existing customers and anonymous users across 10+ communication channels. WebEngage goes above and beyond a marketing automation platform and powers the user engagement for thousands of enterprise brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, Online Retail. The key clientele includes marquee brands like HUL, Bajaj Finserv, Unacademy, ALT Balaji, MakeMyTrip, Zivame, Firstcry, and many more.

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To know more about WebEngage, visit - https://webengage.com/

Book a demo with us: https://webengage.com/register-for-demo/?utm_source=youtube&utm_medium=social&utm_campaign=engagemint22&utm_term=sachinuppal

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