EngageMint 2022: Loyalty Program - Worth the effort?

The topic of retention is incomplete without discussing customer loyalty. It increases profits, improves sales success and allows for sustainable growth. Nitika Khanna, CRM Head, Trell, talks about how customer loyalty nuances play a role in retain existing customers, attract new customers, reduce turnover and drive profits.

This session covers:
- Building a loyalty program from scratch
- Wins and learnings of running a loyalty program
- How to reward customer behaviour to drive conversions

About the speaker: Nitika is a multidisciplinary marketing professional with focus on delivering relevant communication to the relevant customers. Focus on design, development for a seamless customer experience cross platform for retention, loyalty and engagement.
Previously worked in Foodpanda/ Foodora, Truecaller, Nykaa to scale and build CRM functionalities to reach each and every users.

Currently, building the Marketing Strategy for India's biggest Lifestyle & Commerce App, Trell

Find the speaker here: https://www.linkedin.com/in/nitika14/
Find the deck here: https://www.slideshare.net/webengage/engagemint-2022-loyalty-program-worth-the-effort

About EngageMint:
Hosted with love by WebEngage, EngageMint is a platform that brings together marketers and product managers from across Asia, passionate about one thing - giving their customers the ‘aha’ experiences they deserve. At EngageMint, we strongly believe that by equipping professionals with the right strategies, we can initiate a massive shift in the way businesses think about growth, product experiences, customer retention, and everything else in between.

All our sessions are hand-curated and deep-dive into each aspect of user engagement and retention. So all you have to do is take notes and implement these learnings as soon as you get back to work! More details: https://webengage.com/engagemint/

WebEngage is a new-age Retention Operating System, a single suite for marketers to store user data, provide actionable insights, and orchestrate omnichannel campaigns by leveraging user insights to provide a hyper-personalized end-user experience.

The platform helps brands drive more revenue from existing customers and anonymous users across 10+ communication channels. WebEngage goes above and beyond a marketing automation platform and powers the user engagement for thousands of enterprise brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, and Online Retail. The key clientele includes marquee brands like HUL, Bajaj Finserv, Unacademy, ALT Balaji, MakeMyTrip, Zivame, Firstcry, and many more.

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To know more about WebEngage, visit - https://webengage.com/

Book a demo with us:
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