EGN#5: Robert Hein from BBG on the startup landscape, scalability & the role of AI in the e-commerce

This is your digital piece of the e-commerce knowledge hub! Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo. Powerful conversations, leadership stories. Let's talk e-commerce!

In the newest podcast episode, Efe Acunaz meets with Robert Hein, a senior executive with over 22 years of experience in e-commerce. Robert Hein has worked on various e-commerce projects, including as a co-founder of Redcoon and CEO of 004.

In the podcast, Robert Hein discusses the do's and don'ts for startups and shares concrete insights on how AI will revolutionize user journeys and help scale businesses.

He also talks about his experience building e-commerce brands, including Berlin Brands Group, a digital house of brands that helps other businesses scale, operating in 23 different countries and 100 different channels.

But this is only the tip of the iceberg! Is the next big crisis in the e-commerce industry around the corner? Does it pay off to be multi-channel? Why does complexity kill scalability? Listen to this episode of the EGN Podcast to find out all that & more!

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The timetable:
00:00 - Intro
01:27 - From Chicago to Berlin: Robert's journey
05:48 - The future of e-commerce: scalability issue & the role of AI
23:04 - Is the next crisis just around the corner?
26:41 - Advice for e-commerce startups: Do's and don'ts
33:46 - Outro