EGN Podcast #14: Martin Bardeleben, MD Pinterest, on the platform's potential for e-commerce brands

This is your digital piece of the e-commerce knowledge hub! Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo: https://buff.ly/3No3xqy

Powerful conversations, leadership stories. Let's talk e-commerce!

In this podcast episode, join Efe von Thenen as he sits down with Martin Bardeleben, Managing Director of Pinterest Germany. Together, they navigate how Pinterest is reshaping the e-commerce landscape.

Discover the captivating world of the platform, where 482 million monthly active users, including 19 million monthly active users in Germany, find joy in shopping and inspiration. Find out the essence of Pinterest's mission, the unique mindset of its users, user demographics, and delve into unique insights about the German market, uncovering trends and user preferences.

Learn how Pinterest serves as a dynamic shopping platform, and explore how it seamlessly integrates with e-commerce platforms, empowering merchants of all sizes to showcase their products effortlessly. Dive into the unparalleled shopping experience Pinterest offers, encouraging discovery and personalized engagement. Gain actionable tips and strategies tailored for SMBs to thrive on Pinterest, from content creation to effective measurement and growth.

Tune in and gain a wealth of knowledge to elevate your SMB's presence in the digital landscape.

Find out more on:
■ Linkedin: https://www.linkedin.com/company/e-commerce-berlin-expo
■ Instagram: https://www.instagram.com/ecommerce_berlin_expo/
■ Facebook: https://www.facebook.com/ecommerceberlin
■ Twitter: ⁠https://twitter.com/ecommerceberlin⁠

The timetable:
00:00 Intro
01:15 Introduction and Career Journey
06:05 Understanding Pinterest: From Inspiration to Realization
10:30 Pinterest's Role in E-commerce: Making Every Pin Shoppable
17:22 Rediscovering Joy: Pinterest's Shopping Experience
19:32 Pinterest for SMBs: Simple Steps to Get Started
22:27 Expressing Brand Personality
25:12 Behind the Numbers: Pinterest's Growth
30:12 Top Verticals for SMBs & The Power of Data
35:15 German User Behavior and Pinterest Preferences
37:00 Pinterest's User Demographics
38:50 Closing Remarks
40:32 Avocado or Zucchini? The Most Pinned Vegetable in Germany