This is your digital piece of the e-commerce knowledge hub! Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo. Powerful conversations, leadership stories. Let's talk e-commerce!
In the podcast's first episode, Efe Acunaz met with Michael Pietsch - Head of Fashion Platforms at Meta. They connected to discuss the near future of marketing. Their conversation dives into the complexity of cookie policy updates, how to turn your approach to be more authentic, and how live shopping is encoded in our habits... But this is only the tip of the iceberg! Is Metaverse something bigger than we thought? Does your product have a decent story behind it?
Listen to this episode of the EGN Podcast to find out.
Be sure to subscribe to our channel and follow our social media as we are now preparing more content just for you!
■ Linkedin: https://www.linkedin.com/company/e-commerce-berlin-expo
■ Instagram: https://www.instagram.com/ecommerce_berlin_expo/
■ Facebook: https://www.facebook.com/ecommerceberlin
■ Twitter: https://twitter.com/ecommerceberlin
The timetable:
00:00 - Intro
03:22 - The cookieless reality
09:00 - Influencers and more authentic marketing
13:30 - The legacy of live shopping and the story behind the products
20:12 - Is Metaverse bigger than we think?
32:40 - Outro
In the podcast's first episode, Efe Acunaz met with Michael Pietsch - Head of Fashion Platforms at Meta. They connected to discuss the near future of marketing. Their conversation dives into the complexity of cookie policy updates, how to turn your approach to be more authentic, and how live shopping is encoded in our habits... But this is only the tip of the iceberg! Is Metaverse something bigger than we thought? Does your product have a decent story behind it?
Listen to this episode of the EGN Podcast to find out.
Be sure to subscribe to our channel and follow our social media as we are now preparing more content just for you!
■ Linkedin: https://www.linkedin.com/company/e-commerce-berlin-expo
■ Instagram: https://www.instagram.com/ecommerce_berlin_expo/
■ Facebook: https://www.facebook.com/ecommerceberlin
■ Twitter: https://twitter.com/ecommerceberlin
The timetable:
00:00 - Intro
03:22 - The cookieless reality
09:00 - Influencers and more authentic marketing
13:30 - The legacy of live shopping and the story behind the products
20:12 - Is Metaverse bigger than we think?
32:40 - Outro
- Catégories
- E commerce Divers
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