Effective E-Commerce With Erwin Hofman

For this episode of WebPageTest LIVE!, we are joined by long time consultant, and WebPageTest user Erwin Hofman. He shares with us his typical auditing workflow in handling e-commerce sites, and what he has seen in his experience some of the challenges in this space.

⚡️ Sign up for a FREE WebPageTest account: https://www.webpagetest.org and start profiling.

follow Erwin Hofman: https://twitter.com/blue2blond
follow Erwin Hofman: https://www.linkedin.com/in/erwinhofman/
follow Henri Helvetica: https://twitter.com/HenriHelvetica
follow WebPageTest: https://twitter.com/RealWebPageTest
follow WebPageTest: https://www.linkedin.com/company/webpagetest/

Interested in setting up a meetup?? Let us know:
https://forms.office.com/r/p97hUmC0pe

Would like to submit an audit?:
https://bit.ly/wpt-submission

Performance Now: https://perfnow.nl

1:10 introduction + announcements.
14:20 Erwin Hofamn
20:00 How do you gauge the importance of e-commerce
21:20 Start of Erwin's audit process
29:45 Do you notice any patterns early in your audit?
32:40 Next steps in your workflow, and using WebPageTest.
35:58 Recognized pattern.
40:01 Do you see poor CLS from layout shift?
44:59 Do you see many of your clients of the WordPress platform?
52:54 What else are you looking at during the audit
1:01:56 Do you see issues that are unique to e-commerce
1:13:30 Conclusion