eCommerce Townhall Ep6: How To Optimize Your Facebook Ads with Antoine Gagne of J7Media

The IOS 14 changed a lot of things in the Facebook advertising landscape, but you can still generate great results if you do the right things and test a lot of things. No one has a perfect formula for what is happening, but the solution is to continue testing, iterating, and increasing the velocity of your efforts.

In today’s episode, I’m joined by Antoine Gagne, the founder, and CEO of J7 media, a Facebook ads agency that runs ads that help e-commerce brands go from growth to hypergrowth.

During this episode, Antoine shares about macro view of what Facebook is doing to operate optimally in the post-IOS 14 world ecosystem to provide you with tactical strategies that you can apply now to grow and prepare for what is coming in the advertising ecosystem.

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❗❗❗ FREE RESOURCE:❗❗❗

Black Friday Cyber Monday is one of the biggest times for most eCommerce stores. It is crucial to prepare for it ahead of time (yes, MONTHS ahead - as early as this month) to ensure that you drive a lot of traffic to your store and handle the surge in traffic and maximize conversion. If you play your cards right, you can drive 50% of your annual revenue during this time and a big chunk of your profits.

Download our free BFCM Strategy Blueprint to guide you with your preparation. In this Black Friday Cyber Monday Strategy Blueprint, we will discuss:

✅ The timeline savvy stores use to plan SUPER EARLY for Q4 so that inventory, offers, ad creative/audiences, email funnels, etc. are ready to rock.
✅ The advertising schedule to use to drive the most sales, and how to craft the perfect offer that’s great for your customers and healthy for your business.
✅ We will also discuss the email sequence to use, especially for Black Friday, Cyber Monday, and the weeks leading up to Christmas. We will talk through how to maximize sales with upsells and granular retargeting.
✅ You’ll see how to avoid the “Oh my God!” mistakes businesses make that cause their entire strategy to burn down due to website and systems issues.
✅ And of course, how to nail customer service before, during, and after this busy time.

Download your free copy today: https://helpflow.net/ect-bfcm2022