Ecommerce Tip: How Long Should You Run FB Ads?

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How long should you run your Facebook Ads for?? ⤵️

I get asked this alllll the time.

You should plan on your ads running 24/7, unless there’s a reason to turn the ads off (sale has ended, product out of stock, etc.). If your ads are turning a solid profit for you, why turn them off??

That being said, sometimes my clients’ ads will have a slow down frequently and in that case, creative needs to be refreshed ASAP (weekly).

Other clients of mine have ads that have been running for months and they have fantastic social proof on the ads, so we just keep those going until they do see a slow down.

Key takeaway - let the data drive your decision and don’t be afraid to swap out ads every couple weeks if you’re seeing a slow down in your return!

If you found this useful, check out my video tutorial on how to understand your return on your ad spend- https://youtu.be/p5taboUqx9E

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