Ecommerce Marketing What's the Difference Between Google and Facebook Ads?

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In this video, I explain the main differences between Google and Facebook ads for eCommerce businesses. I will discuss how they target individual customers, their charging methods, and the similarities between the two platforms. By the end of the video, you will have a clear understanding of which platform is better suited for your e-commerce business based on the demand for your product. Ask any questions or share your thoughts in the comments.

0:27 Differences in Targeting
1:00 Google Ads: High Intent
1:38 Facebook Ads: Generating Demand
2:37 No Black and White Answer
3:05 Considerations for Less Searched Products
3:46 Google Ads: Keywords and Products
4:31 Charging Methods