eCommerce in the Age of COVID-19

As consumers have changed their shopping habits in response to the pandemic, those working in eCommerce have inevitably had to follow suit. For many of us it seemed the first response was to freeze all activity and try to weather the storm, but it’s clear now that isn’t a long-term solution. Join WEST Growth in partnership with KettleSpace and leaders in eCommerce for a discussion where we’ll share how each of us have adapted to changing consumer behaviors, what opportunities excite us, and what new problems have emerged.

About The Host:
Tom Alexander serves as Chief Marketing Officer with a focus on building and sustaining the Wiss client-first brand, driving business development and collaborating with the executive team to initiate and uphold customer care initiatives. Tom is also Chief Marketing Officer with WEST Growth, a subsidiary of Wiss, where he leads communication initiatives to generate awareness and adoption of the proprietary WEST Growth platform, and also serves as brand marketing advisor to WEST client partners.

With over 25 years as a senior-level marketing executive, Tom’s professional experience has ranged from working with major media organizations, cable networks, advertising and marketing companies, to more recently with early and mid-stage growth companies, launching enterprise software platforms, media technologies, web and mobile products. He is an accomplished business strategist and marketer, earning over 40 leading industry awards for his contributions.

https://www.kettlespace.com/