eCommerce Growth AND Net Zero - with Chloe Thomas | #hostthepro 25 | Mayple

eCommerce Growth AND Net Zero - with Chloe Thomas | #hostthepro 25 | Mayple

For today’s episode of Host The Pro, we take a slight diversion from our usual course to tackle an ever-pressing crisis of growing importance: How to grow your eComm business WHILST reaching net 0 carbon emissions.

We cover the reasons companies should put more efforts into becoming net zero, discussing both the moral and financial implications.

We detail the practical steps brands can take to offset their carbon footprint, even including what happens to the product after use.

Finally, we are introduced to some new terms like ‘greenwashing’ and ‘greenhushing’, as well as discussing how all these net 0 strategies can be utilized and promoted in a brands marketing.

Today’s guest is the host of eComm Masterplan podcast, Chloe Thomas. Chloe is an eComm expert who has featured as one of the Top 30 eCommerce Influencers for 2021, who is currently channeling a ton of her efforts into the future of eCommerce success… achieving net 0 carbon emissions.

So switch your plastic packaging out for some cardboard, recycle your trash, and enjoy the show!

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