Ecommerce Copywriting 101: How to Write Words That SELL

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Copywriting is a skill that most business owners haven’t spent time refining. You have other hats to wear, right?
However, strong copywriting skills have the power to convince more readers to click, sign-up, or buy. Stellar copy helps potential customers envision how it feels to own a product. They can visualize it in their hands, solving a problem or making their life easier.
So, what does good copywriting look like? And how do you write with your potential customer in mind? This video shares the copywriting process you’ll need when writing any text for your ecommerce store. The goal: To write words that pay you back.
Here is what we’ll cover in this video:
00:00 Introduction
00:39 Copywriting that Actually Sells
04:07 Replicate your Customer’s Tone of Voice
05:29 Sell the Benefits, Not the Features
06:06 Easy on the Adjectives
06:38 Tell Stories
07:28 Replace Cliché Expressions with Numbers


-- RESOURCES --
► Copywriting Tactics Reading List + Ecommerce Copywriting 101: How to Write Words That Sell https://bit.ly/3uvhjxY