Ecom Made Easy - The 7 Foundations of Value Mini-Series: Defensibility (2022)

Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!

Ben Leonard built, scaled and then sold a 7-figure international e-commerce brand. These short videos will help you to do the same!
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Episode Description:

This is Part 4 of the '7 Foundations of Value Mini-Series'.

A few episodes back I spoke about the 7 Foundations of Value. The 7 key aspects you need to consider when building your e-commerce business to sell it. In the previous episodes, we discussed the impact of timing when it comes to selling your e-commerce business, the importance of stability and how you can incorporate value into your business DNA.

If you haven’t watched these videos, here are the links:

Part 1: The 7 Foundations of Value Mini-Series: Timing Your Exit Perfectly - https://youtu.be/2MNrJFE5opg

Part 2: The 7 Foundations of Value Mini-Series: Stability - https://youtu.be/qfWb8iA2olo

Part 3: The 7 Foundations of Value Mini-Series: Documentation - https://youtu.be/VEAsKthGBGw

Today, it’s time for Part 4 of the Seven Foundations of Value – Defensibility.

To sell your empire, you must defend it. Defensibility means reducing the risk associated with just another e-commerce business. Do you have a brand or are you just selling stuff? Is a buyer going to look at your business and say, well, we could just copy that. Yes, your business ain't defensible. Or will they say the patents around these unique products are very attractive to us? No one can copy this. Now that is defensible.

Ask yourself, what can you do to strengthen your business? How can you build a moat around it to boost its defensibility? That’s what I shared in this video.
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Timestamps:

00:00 Intro & Topic Overview
00:59 What is defensibility and why does it matter?
01:55 Key aspects that make your business defensible
03:25 Questions for you to ponder
04:18 Closing
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If you have any questions you'd like to personally ask me (Ben), you can check out my social media links below!

CONNECT WITH ME ON SOCIALS:
Instagram: https://www.instagram.com/benleonardpro
Facebook: https://www.facebook.com/benleonardpro
Twitter: https://twitter.com/benleonardpro
Linkedin: https://linkedin.com/in/benjleonard/
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WORK WITH ME & ECOM BROKERS:
Ecommerce Mentoring: https://benleonard.pro
Sell Your Business: https://ecombrokers.co.uk
Instagram: https://www.instagram.com/ecombrokers/
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