EBE23 - Merchandising as a Service - a new way for your e-commerce business in sports

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Speaker: Jens Brämer

Merchandising business used to be an agency business in the past and still often is. Individual requirements of fan focused managers in professional sports clubs rule the development of online shops for their fan equipment. The positive effects to efficiency and business of SaaS models have not trickled through to the clubs yet. The Merchandising as a Service approach will reduce costs and save capacities in the organizations massively. Moreover the best in class integration of the merchandising shop in the data landscape of the Clubs is key to further success in selling to the fans.