EBE23 - Buy now from anywhere – How smart localization IS helping online retailers [...]

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Speakers: David Ruane & Alex Katsambas
Full title: Buy now from anywhere – How smart localization IS helping online retailers successfully adjust their global content strategies to meet fast-changing global buyer trends

Online shopping trends have changed considerably in the past few years. Some countries like France still prefer the in-store experience, while others, including many Eastern European ones, have transitioned to mostly shopping online, and even the hybrid buying journey is being cultured in some markets like Spain. These changes in buying trends across global markets means that e-commerce companies need to create or adapt their global content at much higher speeds. Find out how some online retailers are using smart localization strategies to adapt to these fast changes, helping them reach their global audiences more quickly and successfully.