E-Commerce: Shopify Allbirds Case Study Detailed Independent Review

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How would you feel if you walked into a store and the product you wanted wasn't available?

What could you do as a customer service rep if you had this customer at your store?

The sales rep in you might be tempted to swipe the credit card.

But if you can't deliver on your promises, this transaction may fire back in ways you wouldn't expect.

This is where the newer eCommerce architecture allows you to explore scenarios such as buy-online-pick-up-at-store or buy-in-store-ship-to-customer.

But these architectural patterns are easier said than done.

They require deeply capable platforms such as Shopify.

But most importantly, it requires an architecture that can support the demanding needs of such transactions.

So what are innovative brands doing to implement this architecture?

Let's review with Sam Gupta as he shares his expertise on omnichannel experience using Shopify through the Allbirds case study.

Watch the live stream on:
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What comes to mind when you think of Shopify?

#Shopify #B2C #ecommerce #WBSRocks