E-Commerce SEO Masterclass | Video 2: Keyword Mapping

Do you want to learn how to drive millions in revenue without spending a dollar on paid advertising? Today I am going to teach you how to properly complete keyword mapping.

VIDEO MODULE: https://highticketecommerce.notion.site/Step-2-Keyword-Mapping-a30db19b802b4bfcb3eb14ecca651793

WATCH VIDEO 1 ON KEYWORD RESEARCH: https://www.youtube.com/watch?v=P7CUxQYMmLg

How to do Keyword Mapping?⬇️⬇️⬇️

1. AVOID keyword cannibalization.
2. Figure out what keyword should go on what page.
3. Use Keywordinsights.ai.
4. Put Master KW List into Keyword Insights

You will likely need to use a paid tool, as free tools will not provide you the information that you need.

I recommend Ahrefs if you ARE going to pay for an option, but unfortunately, it does not come with a free trial. Here are some paid options that do come with free trials:
????Semrush: https://www.semrush.com/
????Ubersuggest: https://neilpatel.com/ubersuggest/
???? Moz: https://moz.com/

What is a Keyword Cluster?
???? I will use the “Fire Pit Table” example above.
???? “Fire Pit Table: The Ultimate Buying Guide” would be my “Hub” collection page and/or blog.
???? I would list out all of the sub topics and write about those within the main page using “Heading 2” Format and “Heading 3 Format” and write an “Ultimate Guide” on Fire Pit Tables on my “main” collection page”.
???? We would then write SEPARATE sub category pages for each of the categories “Fire Pit Coffee Tables”, “Table Top Fire Pits” and so on
???? Every sub-topic will then be expanded upon on its own category page. We would then link from the MAIN page, to the sub page, and from the sub page, back to the main page
???? The “Hub” will be the centre of our cluster.

???? What is Internal Linking?
????Internal linking is how we hyperlink the hub and spokes together within a cluster.
????We should link from the pillar page, to each of the cluster pages, and from the cluster pages, back to the pillar page
????Include additional links when it makes sense for the user
????We can also link within the cluster pages as well, when it makes sense to do so.

♾️ Anatomy of the Pillar/Hub Page
????The “Pillar Page” = Hub - Goal to introduce the topic broadly. Answer “What”, “How”, and “Why” related to the parent topic.
????Write 1-3 paragraphs on each sub topic.

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