E-Commerce Packaging 101 - 7 Essentials To Promote Your Brand | START to SOLD

What is the essential difference between online and retail packaging? How do you optimize packaging for online?

In this 30-minute webinar, I will answer these questions with the six elements of effective online commerce packaging design, shipping and branding strategies that can get your products safely to consumers at a reasonable cost, while at the same time building brand loyalty.

The growth of e-commerce over the past couple of years has created many new opportunities for brands and retailers. However, selling and drop-shipping products online raises unique challenges compared to selling at brick-and-mortar stores.

Among the topics I will cover:
+ Packaging design for e-commerce vs. the retail shelf
+ Keeping products safe during shipment
+ Getting the best bang for your buck with packaging and shipping materials
+ Keeping freight and manufacturing costs low
+ Leveraging your e-commerce packaging for marketing, branding, and customer loyalty

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Contents of this video
00:00 - Intro
00:18 - Priorities For Online Packaging
00:46 - Priority 1 - Safety
05:04 - Priority 2 - Freight Costs
09:48 - Priority 3 - Manufacturing Costs
14:34 - Priority 4 - Recyclability
21:32 - Priority 5 - Motivate the 2nd Sale
26:38 - Priority 6 - Brand Loyalty
34:51 - Common Mistakes
38:41 - Conclusion

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THIS VIDEO WAS PRESENTED AT ECRM A tradeshow for product businesses to meet retailers. Learn more by visiting: https://ecrm.marketgate.com.
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ABOUT START to SOLD
Whether it’s packaging, product development, brand design, marketing, manufacturing, distribution, or operations and logistics, you’ll get the in-depth, relevant and actionable advice and resources you need, here at the Start to Sold Video Podcast. Click to subscribe: http://startosoldpodcast.com

ABOUT EMILY PAGE
Emily is CEO of Pearl Resourcing and has managed and launched multiple 7-figure brands in Costco, Williams-Sonoma, Kroger, and Amazon. She’s bringing you the expertise, resources, and mentors you need so that you can develop products and make them sell.

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