E-Commerce Ebay Integration

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Considered one of the largest product search engines on the web, Ebay should be a crucial part of your e-commerce marketing campaign. For more information on how to effectively use e-commerce Ebay integration, check out http://www.squidoo.com/e-commerce-ebay-integration

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E-Commerce Ebay Integration Video Transcription:

Ebay has always been and continues to be the biggest online marketplace. For an e-commerce business, it is one of the best sales channels on the web. Use it to attract millions of potential customers to your online store and boost your product sales.

Your online store and your Ebay store must work together to achieve the best results. Even though a lot of businesses are successful by focusing on either one or the other, they don't work nearly as well as those that take advantage of both.

There are several disadvantages of having an exclusive Ebay store. For one thing, your entire business depends on Ebay, any changes they make to their terms and policies can have a huge impact on your business. You are subject to various Ebay fees which can go up at any time. You have many competitors and will often have to lower prices to stay competitive and there are a number of people that prefer not to make online purchases through Ebay.

There are also several disadvantages of having an exclusive e-commerce store. Most importantly you are missing out on marketing your products to millions of potential customers. Not only that, Ebay users are ready to spend and they search for what they want to buy so you are losing out on highly targeted traffic. It's much easier to find products on Ebay than it is to find products all over the web, and Ebay has long established itself as a trustworthy site to buy from unlike most small e-commerce sites.

The best way to merge the two is to use Ebay to acquire new customers and then direct them to your e-commerce site. You are not allowed to directly redirect customers away from Ebay product pages, but you can create a stunning About Me page, watermark your product images with your online store url and offer customers who bought from you on Ebay discounts on future purchases from your own site.

What you need is an e-commerce solution that offers easy Ebay integration, automatically posting your products to Ebay and allowing you to customize product listings directly from your online store admin.