E-Commerce Brand Marketer On The Value Of Tangible Marketing In A Digital World

Jennifer Prudhome Booker is the Senior Manager of Digital Site Experience. The business operates in the growing digital world of e-commerce and product management. Booker has a background in content strategy and marketing experience. She continues to receive much admiration for her diverse commitment to the retail and tech industry.

Jennifer Prudhome Booker speaks with Rosemarie Miller on 'Forbes Talks' on her non-profit in Ghana, Africa, the importance of connecting brand to audience, and how authentic brand stories can resonate with consumers.

0:00 Introduction
0:21 About Digital Site Experience
1:12 What Inspired Jennifer To Pursue This Endeavor
3:32 How Can I Build An Online Audience?
4:28 Jennifer's Examples Of Connecting Brand To Your Audience
5:12 How Have GenZ And Millennials Changed The Way We Interact With
6:36 Jennifer's Nonprofit Work -One Step Initiative
7:26 How Ghana Is Rich With Opportunities

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