E-COMMERCE BATTLE HEATS UP IN KOREA

중국 알리, 테무 공세, 격변의 이커머스 시장 국내 기업 대응방안

Welcome to Issues and Insiders for this Wednesday afternoon April 3rd here in Korea.
I'm Min Sun-hee.
Today we delve into the battle on the e-commerce front between Korean and Chinese companies as they battle for greater ground among consumers here.
I have Professor Yang Hee-dong at Ewha Womans University live on the line.
Professor Yang welcome back.
I also have Kwon Soa with us.
Soa it's good to have you here.


1) Soa, let's begin with some background information about Korea's e-commerce market including its current size, its key players and its potential growth.

2) Professor Yang, what do you believe are some of the key factors behind the steady growth of Korea's e-commerce market?

3) And Soa, in recent times, local headlines have been dominated by Chinese e-commerce platforms seeking greater inroads into the Korean market.
Do tell us about their efforts.

4) Professor Yang, how do you explain the interest from Chinese e-commerce players in the South Korean market?
I mean, what makes the Korean market a lucrative investment for Chinese businesses?

5) Meanwhile, Soa, what has been Coupang's response to the competition from its Chinese counterparts, and also, do tell us a bit about this South Korean e-commerce giant ?

6) Professor Yang, beyond the corporate competition, what can you tell us about the benefits to be gained from the greater presence of e-commerce platforms for consumers here?

7) Soa, also speaking about consumers, there have been some complaints from users here of Chinese e-commerce services.
Do tell us more including efforts by authorities here to address the complaints.

8) Moving forward, Professor Yang, there have been growing calls for greater efforts by Korea's e-commerce businesses to boost their presence in foreign markets.
What are your thoughts on this endeavor, and how should Korean businesses seek to sharpen their edge over the competition in the global arena?

9) And Soa, for some broader perspective, do tell us a bit about the global e-commerce market and its potential.

10) Professor Yang, what is the fate of retail stores amid expansion efforts by e-commerce platforms?

All right.

#E_commerce #Ali_Express #Temu #Coupang #이커머스 #기업 #알리 #알리_익스프레스 #테무 #쿠팡 #Arirang_News #아리랑뉴스

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2024-04-03, 14:30 (KST)