Douyin: Disrupting the E-commerce Landscape in China

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Recording of the webinar "Douyin: Disrupting the E-commerce Landscape in China - RedFern Digital Webinar", held on 4 April 2023.

As the largest E-commerce market in the world when it comes to sales, China accounted for roughly 45% of all retail sales online in 2022 and is estimated to reach a market value of $3.3 trillion by 2025. When a disrupter to the established E-commerce giants in China, Alibaba, and JD, comes along, it is important to take notice.

Douyin is that disrupter.

In this 60-minute webinar, we’ll discuss the social commerce platform, Douyin, and how it has exploded into the Social Media & E-commerce landscape in China over the past few years. During the webinar we’ll be covering:
- What is Douyin?
- Who are the Douyin users in China and what are they interested in?
- How is Douyin changing the E-commerce game in China?
- Where does Douyin fit into a brand’s China marketing and E-commerce strategy?